We pride ourselves on cruelty-free, eco-friendly products.
We’ve identified over 60 ingredients that can darken or distort your color! Although these ingredients are commonly found in haircare and styling products, you will NEVER find them in a Color Wow product. Our mission is to bring you the safest, most efficacious products that will keep your color wow.
No color distorting preservatives
No oxidizing agents
No nitrogen compounds
No endocrine disrupters
Color Wow is founded on a 25-year history of award-winning beauty product innovation. Led by Founder and CEO Gail Federici, the brand is known for identifying unmet beauty problems and resolving them with innovative solutions.
Color Wow’s mission is to solve every unaddressed issue related to color-treated hair, and their greatest honor is the life-changing impact their products have on women around the world.
“JOIN US TO HELP STOP HUMAN TRAFFICKING.”
Gail Federici, Color Wow CEO and Founder
Millions of innocent men, women and children around the world become victims of human trafficking every year. The Department of Defense has called human trafficking the world’s fastest growing crime.
We want to support some of the incredible organizations that are helping victims, raising awareness and taking action to prevent further exploitation. We’ve partnered with purveyors who are passionate activists against human trafficking. And curated a collection of their positive, empowering pieces for you to wear or share and show the world you care.
100% of Goods for Good profits go to O.U.R Rescue, an international organization that has rescued thousands of victims and assisted in the arrests of human traffickers around the world.